We believe that being a kid is fun and the clothes they wear while doing it should be fun too. There’s no need to drag your littles through crowded stores where they get in trouble for exploring. Kids deserve funky, stylish clothes that can survive playtime and adventures and look cute while doing it. To anyone who says otherwise we say Fiddlesticks!

We believe in well made, creativity inspiring clothes that are made with kids who use a playground in mind. We’re always searching for fresh takes on classic kid’s toys, books and clothes to provide your little one with gear & fun that inspires their imagination. Come visit us online or at our shop in San Francisco for a shopping experience that encourages playing and will always have what you’re looking for. Heck, we’re pretty sure you’ll be wishing we made clothes in your size.